As for the brand name I needed to create something that is appealing to the modern family. The upcoming generation and the generation that is parents with young kids today have grown/is growing up with a language with a lot of abbreviations to words. This is most likely due to the change in how we communicate, like texting and social media. Therefore I wanted to create a name that would also reflect this.
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I wrote down some different words for things I think of when I hear the word 'orange'. I tried to put them together, even putting some of them with Norwegian words as well.
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I ended up with Val. because it is a shortening of the name Valencia where the orange is coming from. It sounds more hip than calling the brand for just Valencia, which would appeal to an older and more conservative generation.
