As for the single packaging I wanted to keep the same idea with being able to see what kind of orange you pick. It also has to be the same design style so the consumer can easily see that it is the same brand. Therefore I kept the same idea with the cut out holes. ​
The reason I made this packaging a square container is because it is more easily stackable in the store and it looks minimalistic.
This is the packaging I ended up going for. I think it is important for the consumer to see the color and quality of the fruit they are buying, therefore I wanted to create a packaging that is transparent in some sort of way.
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I want to create a colorful packaging which would work as a "fruit bowl" by itself in the kitchen, adding some color and design. Therefore I wanted to create a feature that will easily let you get an orange without having to turn the package upside down or pour it all into another bowl and throw the package.
With the pen and brush tool I started designing in Adobe Illustrator. I wanted the design to reflect the playfulness of the brand, as if a kid could have made the design.
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I image traced the photo of the orange peel to use some of the organic shapes an orange contains. This brings some fun elements to my design. I used the color palette that I had decided upon but switched the colors around for the background and the other elements.
Then I multiplied the design and copied it onto bigger artboards.
I wanted the typography to reflect that the brand is playful but also an A-brand. I played with different fonts and the combination of serif and sans serif. I think the combination of both gives a luxurious look, like the one where the arrow is pointed.
I played around with different elements that could be the logo for the brand. I found out however, that due to the colorful design I just wanted a simple label on the packaging.
The brand has to be appealing to the whole family. That is why I decided to always include some fun facts about oranges on the packaging to both educate and entertain.
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This can also be an experiment to see if people buy more of the products, making the consumer wanting to buy more oranges to read the fun facts.
To create a big enough print I needed to know the dimensions of the real life packaging. So I made a prototype by measuring the length of four stacked oranges.
For the solo packaging I found a template for a square box on Google. This was not the right dimensions for an orange box because the usual orange is not perfectly squared. I printed out the template and manually altered it to make it fit to an orange.
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Then I made a prototype out of cardboard to test if it really fit, and when it did I cut out the template in the printed designed paper.
I also want to let you know that I really tried doing a mock up in Adobe Dimensions, and even YouTube tutorials couldn't help me get further than this. My technical abilities sadly stopped here... :)